i-dle, the dynamic K-pop girl group, has once again captivated fans with the release of their latest music video, “Good Thing,” from their 8th mini album, We are. The video, which premiered on May 19, 2025, showcases the group’s signature blend of edgy visuals and infectious energy, solidifying their status as trailblazers in the K-pop scene.
A Whirlwind of Energy and Style
The music video for “Good Thing” is a whirlwind of dynamic scenes that highlight i-dle’s versatility and charisma. It opens with the most of the group in a playful, synchronized pose, while we have Yuqi and Miyeon going at it basically throughout the music video. This initial scene quickly transitions into a series of action-packed sequences, where members are seen wielding brooms in dimly lit rooms and performing high kicks amidst security personnel, adding an element of intensity and surprise. While clashing with each other in utter chaos. Each individual seems to have controlled chaos that they ultimately bring to their group that makes them into a united harmony of action bliss.
Fan Frenzy and Chart Success
The release of “Good Thing” has sparked a wave of excitement among fans, known as Nevies. The single debuted at #99 on the MelOn Daily Chart, a testament to its immediate impact. Fans have been actively promoting the track through streaming parties and social media campaigns, using hashtags like #GoodThingOUTNOW and #IDLE_WEAREOUTNOW to amplify its reach. The community’s engagement has been further fueled by i-dle’s live performances on popular radio shows, including Lee Eun-ji’s Gayo Plaza and KBS Cool FM, which have helped the song gain traction across various platforms.
- Chart Performance: Debuted at #99 on the MelOn Daily Chart. Even hitting the top 100 Trending on Youtube.
- Social Media Buzz: Fans use #GoodThingOUTNOW and #IDLE_WEAREOUTNOW for promotion.
- Live Performances: Appearances on Lee Eun-ji’s Gayo Plaza and KBS Cool FM.
The Creative Process Behind the Scenes
The making of “Good Thing” was a collaborative effort that highlighted the group’s creative process. The video’s concept was crafted to reflect the album’s theme of unity and individuality, with each member bringing their unique flair to the visuals. The choreography, designed to be both powerful and playful, showcases i-dle’s synchronicity and individual styles, while the use of contrasting settings—from bright, minimalist interiors to gritty, urban exteriors—enhances the video’s narrative depth.
Final Thoughts
i-dle’s “Good Thing” music video is a testament to the group’s enduring appeal and innovative spirit. As they continue to push boundaries even with their rebrand, fans can expect more exciting projects that showcase their unique identity and artistic vision. For those looking to dive deeper into i-dle’s world, the We are album and its lead single “Good Thing” are available on all major streaming platforms. Don’t miss out on this electrifying addition to their discography!
